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X-WR-CALDESC:Presented by Idealware-NDANO Members receive 15% discount\n\nE
 mail campaigns are a fundraising tool within the reach of even the smalles
 t organizations. An effective way to communicate with donors and raise mon
 ey without much expense\, they’re an opportunity to provide reasons and re
 minders for constituents to give. Campaigns are affordable\, and not parti
 cularly complicated\, but a number of guidelines and best practices can he
 lp ensure successful delivery and donor-engagement.\n \nThis five-week ser
 ies of classes will walk nonprofits through the soup-to-nuts process of cr
 eating such campaigns\, just in time for year-end appeals. Presented by ex
 perts\, this series demystifies each step involved—from strategy to succes
 s. Participants will complete worksheets for review by peers and experts\,
  will have access to Idealware staff experts during weekly open office hou
 rs sessions\, and can expect to spend about two hours each week on coursew
 ork outside of the sessions. Over five weeks\, they’ll develop and take aw
 ay a finished and polished email fundraising strategy and the first email 
 in their next email fundraising campaign.\n \nTakeaways:\n \nParticipants 
 will learn:\n \n•To create overall campaign plans that consider both audie
 nce and message. \n\n\n•To compose emails that capture and engage the peop
 le they want to reach. \n\n\n•How to identify which email and online donat
 ion tools are the best fit for their organization. \n\n\n•How to use email
  and donation tools to draft\, deliver and track their messages.\n \n\n•Ho
 w to define and measure success. \n\n\n•And how to adapt their techniques 
 and practices to improve results. \n\n\nProgram\n \nSession by session\, w
 e'll walk through (all sessions on Wednesdays  at 11:30am Eastern time for
  90 minutes):\n \nWeek 1: October 10  Getting started with email fundraisi
 ng—setting goals and your arc of emails\n Every successful email fundraisi
 ng campaign is built on the foundation of a solid plan and a compelling st
 ory. In this first class we'll talk in depth about what makes a story comp
 elling and what motivates potential donors to give. Then we'll dive into s
 trategies for structuring a campaign over a series of email to achieve the
  highest return.\n \n\n
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DTSTART:20111106T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RDATE:20121104T020000
RDATE:20131103T020000
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BEGIN:VEVENT
UID:d16c2eb2-d30c-4ed9-a812-1a4c3def8052
DTSTAMP:20260910T185744Z
DESCRIPTION:Presented by Idealware-NDANO Members receive 15% discount\n\nEm
 ail campaigns are a fundraising tool within the reach of even the smallest
  organizations. An effective way to communicate with donors and raise mone
 y without much expense\, they’re an opportunity to provide reasons and rem
 inders for constituents to give. Campaigns are affordable\, and not partic
 ularly complicated\, but a number of guidelines and best practices can hel
 p ensure successful delivery and donor-engagement.\n \nThis five-week seri
 es of classes will walk nonprofits through the soup-to-nuts process of cre
 ating such campaigns\, just in time for year-end appeals. Presented by exp
 erts\, this series demystifies each step involved—from strategy to success
 . Participants will complete worksheets for review by peers and experts\, 
 will have access to Idealware staff experts during weekly open office hour
 s sessions\, and can expect to spend about two hours each week on coursewo
 rk outside of the sessions. Over five weeks\, they’ll develop and take awa
 y a finished and polished email fundraising strategy and the first email i
 n their next email fundraising campaign.\n \nTakeaways:\n \nParticipants w
 ill learn:\n \n•To create overall campaign plans that consider both audien
 ce and message. \n\n\n•To compose emails that capture and engage the peopl
 e they want to reach. \n\n\n•How to identify which email and online donati
 on tools are the best fit for their organization. \n\n\n•How to use email 
 and donation tools to draft\, deliver and track their messages.\n \n\n•How
  to define and measure success. \n\n\n•And how to adapt their techniques a
 nd practices to improve results. \n\n\nProgram\n \nSession by session\, we
 'll walk through (all sessions on Wednesdays  at 11:30am Eastern time for 
 90 minutes):\n \nWeek 1: October 10  Getting started with email fundraisin
 g—setting goals and your arc of emails\n Every successful email fundraisin
 g campaign is built on the foundation of a solid plan and a compelling sto
 ry. In this first class we'll talk in depth about what makes a story compe
 lling and what motivates potential donors to give. Then we'll dive into st
 rategies for structuring a campaign over a series of email to achieve the 
 highest return.\n \n\n
DTSTART;TZID=America/Chicago:20121010T103000
DTEND;TZID=America/Chicago:20121010T120000
LOCATION:Webinar
SUMMARY:The Email Fundraiser's Toolkit
END:VEVENT
END:VCALENDAR