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X-WR-CALDESC:Presented by Idealware-NDANO Members receive 15% discount\n\nA
 n Idealware course presented by Third Sector New England.\n \nHow does soc
 ial media reinforce your brand? How are you converting your social media s
 upporters to actual donors and activists? What are your policies towards w
 hat is and isn't appropriate for your staff and community to post?\n \nThe
 se kinds of questions are tough even for those who have been working with 
 social media for years. Even if you have a presence on Facebook\, Twitter\
 , Four Square\, or all three\, and are diligently working with blogs\, pho
 tos\, and videos to tell your story\, it's not easy to hone them in combin
 ation to have the most impact?\n \nThis class is for those who are ready t
 o step beyond the basics. Over the course of 5 trainings\, we'll delve int
 o advanced social media strategy and discuss how to use your social media 
 for branding\, deeper engagement\, and integrated campaigns. In addition\,
  we’ll explore how to measure your social media impact\, and walk you thro
 ugh creating a social media policy\, step by step.\n \nRoll up your sleeve
 s and join us as we dive into some of the really tough concepts that don't
  fit into the basic social media classes.\n \nThrough participation in thi
 s course you will:\n •Create and reinforce your organization’s brand using
  social media.\n•Learn about strategies for engaging supporters and motiva
 ting them to act.\n•Learn how social media tools can work together to crea
 te an integrated campaign that promotes your brand and your cause through 
 multiple channels.\n•Begin the process of creating a social media policy f
 or your organization.\n•Discover what tools to use to measure your social 
 media efforts\, and how to make this task effective and manageable.\n•Desi
 gn your organization’s advanced social media strategy.\n \nSession by sess
 ion\, we'll walk through (all sessions on Wednesdays at 2:00 PM for 90 min
 utes):\n \nWeek 1 - Branding Through Social Media - October 17th\n \nTo ki
 ck off the course we will dive into the concept of branding through the le
 ns of social media.  Taking a detailed look at how you can create\, refine
  and manage your brand message and personality through social media our fi
 rst session will explore how what you say and how you say it impacts peopl
 e’s impressions of your organization.  \n
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X-WR-TIMEZONE:America/Chicago
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BEGIN:STANDARD
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DTSTART:20111106T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RDATE:20121104T020000
RDATE:20131103T020000
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BEGIN:VEVENT
UID:1d8a2295-ba65-4ea3-bb3b-a80f30a0d3c0
DTSTAMP:20260910T190119Z
DESCRIPTION:Presented by Idealware-NDANO Members receive 15% discount\n\nAn
  Idealware course presented by Third Sector New England.\n \nHow does soci
 al media reinforce your brand? How are you converting your social media su
 pporters to actual donors and activists? What are your policies towards wh
 at is and isn't appropriate for your staff and community to post?\n \nThes
 e kinds of questions are tough even for those who have been working with s
 ocial media for years. Even if you have a presence on Facebook\, Twitter\,
  Four Square\, or all three\, and are diligently working with blogs\, phot
 os\, and videos to tell your story\, it's not easy to hone them in combina
 tion to have the most impact?\n \nThis class is for those who are ready to
  step beyond the basics. Over the course of 5 trainings\, we'll delve into
  advanced social media strategy and discuss how to use your social media f
 or branding\, deeper engagement\, and integrated campaigns. In addition\, 
 we’ll explore how to measure your social media impact\, and walk you throu
 gh creating a social media policy\, step by step.\n \nRoll up your sleeves
  and join us as we dive into some of the really tough concepts that don't 
 fit into the basic social media classes.\n \nThrough participation in this
  course you will:\n •Create and reinforce your organization’s brand using 
 social media.\n•Learn about strategies for engaging supporters and motivat
 ing them to act.\n•Learn how social media tools can work together to creat
 e an integrated campaign that promotes your brand and your cause through m
 ultiple channels.\n•Begin the process of creating a social media policy fo
 r your organization.\n•Discover what tools to use to measure your social m
 edia efforts\, and how to make this task effective and manageable.\n•Desig
 n your organization’s advanced social media strategy.\n \nSession by sessi
 on\, we'll walk through (all sessions on Wednesdays at 2:00 PM for 90 minu
 tes):\n \nWeek 1 - Branding Through Social Media - October 17th\n \nTo kic
 k off the course we will dive into the concept of branding through the len
 s of social media.  Taking a detailed look at how you can create\, refine 
 and manage your brand message and personality through social media our fir
 st session will explore how what you say and how you say it impacts people
 ’s impressions of your organization.  \n
DTSTART;TZID=America/Chicago:20121017T130000
DTEND;TZID=America/Chicago:20121017T143000
LOCATION:Webinar
SUMMARY:The Advanced Social Media Decision Maker's Toolkit
END:VEVENT
END:VCALENDAR