BEGIN:VCALENDAR VERSION:2.0 PRODID:-//www.ndano.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:c7c0cdff-a973-4682-babc-424c84070dd1 X-WR-CALDESC:Presented by Idealware-NDANO Members receive 15% discount\n\nE mail campaigns are a fundraising tool within the reach of even the smalles t organizations. An effective way to communicate with donors and raise mon ey without much expense\, they’re an opportunity to provide reasons and re minders for constituents to give. Campaigns are affordable\, and not parti cularly complicated\, but a number of guidelines and best practices can he lp ensure successful delivery and donor-engagement.\n \nThis five-week ser ies of classes will walk nonprofits through the soup-to-nuts process of cr eating such campaigns\, just in time for year-end appeals. Presented by ex perts\, this series demystifies each step involved—from strategy to succes s. Participants will complete worksheets for review by peers and experts\, will have access to Idealware staff experts during weekly open office hou rs sessions\, and can expect to spend about two hours each week on coursew ork outside of the sessions. Over five weeks\, they’ll develop and take aw ay a finished and polished email fundraising strategy and the first email in their next email fundraising campaign.\n \nTakeaways:\n \nParticipants will learn:\n \n•To create overall campaign plans that consider both audie nce and message. \n\n\n•To compose emails that capture and engage the peop le they want to reach. \n\n\n•How to identify which email and online donat ion tools are the best fit for their organization. \n\n\n•How to use email and donation tools to draft\, deliver and track their messages.\n \n\n•Ho w to define and measure success. \n\n\n•And how to adapt their techniques and practices to improve results. \n\n\nProgram\n \nSession by session\, w e'll walk through (all sessions on Wednesdays at 11:30am Eastern time for 90 minutes):\n\nWeek 4: October 31 Tools of the trade—broadcast email an d online donation software\n Sending and tracking thousands of emails can be daunting and complex. We'll walk through what you need to know in order to setup\, send\, and track email campaigns effectively covering several of the reliable and affordable (even free!) tools most commonly used for m ass emailing\, such as Vertical Response\, EmailNow powered by Emma\, Cons tantContact\, and more. And once your donor is ready to pull out their cre dit card\, do you have the right tool to collect their donation online? In the second half of this session we'll cover what you need to know in orde r to choose a tool and get started. What tools are available and how do th ey work? How do you know which one is right for your organization? We'll l ook closely at some of the specific tools that are available\, such as Net work for Good\, PayPal\, Click & Pledge\, Auction Pay\, and more.\n X-WR-RELCALID:01f037ae23512abe8ef03a5d425e322a X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20111106T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20121104T020000 RDATE:20131103T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20120311T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20130310T020000 RDATE:20140309T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:2dbc0ba2-1909-4e38-95d0-a5fe9310b230 DTSTAMP:20260910T185744Z DESCRIPTION:Presented by Idealware-NDANO Members receive 15% discount\n\nEm ail campaigns are a fundraising tool within the reach of even the smallest organizations. An effective way to communicate with donors and raise mone y without much expense\, they’re an opportunity to provide reasons and rem inders for constituents to give. Campaigns are affordable\, and not partic ularly complicated\, but a number of guidelines and best practices can hel p ensure successful delivery and donor-engagement.\n \nThis five-week seri es of classes will walk nonprofits through the soup-to-nuts process of cre ating such campaigns\, just in time for year-end appeals. Presented by exp erts\, this series demystifies each step involved—from strategy to success . Participants will complete worksheets for review by peers and experts\, will have access to Idealware staff experts during weekly open office hour s sessions\, and can expect to spend about two hours each week on coursewo rk outside of the sessions. Over five weeks\, they’ll develop and take awa y a finished and polished email fundraising strategy and the first email i n their next email fundraising campaign.\n \nTakeaways:\n \nParticipants w ill learn:\n \n•To create overall campaign plans that consider both audien ce and message. \n\n\n•To compose emails that capture and engage the peopl e they want to reach. \n\n\n•How to identify which email and online donati on tools are the best fit for their organization. \n\n\n•How to use email and donation tools to draft\, deliver and track their messages.\n \n\n•How to define and measure success. \n\n\n•And how to adapt their techniques a nd practices to improve results. \n\n\nProgram\n \nSession by session\, we 'll walk through (all sessions on Wednesdays at 11:30am Eastern time for 90 minutes):\n\nWeek 4: October 31 Tools of the trade—broadcast email and online donation software\n Sending and tracking thousands of emails can b e daunting and complex. We'll walk through what you need to know in order to setup\, send\, and track email campaigns effectively covering several o f the reliable and affordable (even free!) tools most commonly used for ma ss emailing\, such as Vertical Response\, EmailNow powered by Emma\, Const antContact\, and more. And once your donor is ready to pull out their cred it card\, do you have the right tool to collect their donation online? In the second half of this session we'll cover what you need to know in order to choose a tool and get started. What tools are available and how do the y work? How do you know which one is right for your organization? We'll lo ok closely at some of the specific tools that are available\, such as Netw ork for Good\, PayPal\, Click & Pledge\, Auction Pay\, and more.\n DTSTART;TZID=America/Chicago:20121031T103000 DTEND;TZID=America/Chicago:20121031T120000 LOCATION:Webinar SUMMARY:The Email Fundraiser's Toolkit END:VEVENT END:VCALENDAR