BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//www.ndano.org//NONSGML kigkonsult.se iCalcreator 2.30.10//
CALSCALE:GREGORIAN
METHOD:PUBLISH
UID:f4a3f7ae-63bd-40ea-8322-520b87ecfe1f
X-WR-CALDESC:Presented by Idealware-NDANO Members receive 15% discount\n\nA
 n Idealware course presented by Third Sector New England.\n \nHow does soc
 ial media reinforce your brand? How are you converting your social media s
 upporters to actual donors and activists? What are your policies towards w
 hat is and isn't appropriate for your staff and community to post?\n \nThe
 se kinds of questions are tough even for those who have been working with 
 social media for years. Even if you have a presence on Facebook\, Twitter\
 , Four Square\, or all three\, and are diligently working with blogs\, pho
 tos\, and videos to tell your story\, it's not easy to hone them in combin
 ation to have the most impact?\n \nThis class is for those who are ready t
 o step beyond the basics. Over the course of 5 trainings\, we'll delve int
 o advanced social media strategy and discuss how to use your social media 
 for branding\, deeper engagement\, and integrated campaigns. In addition\,
  we’ll explore how to measure your social media impact\, and walk you thro
 ugh creating a social media policy\, step by step.\n \nRoll up your sleeve
 s and join us as we dive into some of the really tough concepts that don't
  fit into the basic social media classes.\n \nThrough participation in thi
 s course you will:\n •Create and reinforce your organization’s brand using
  social media.\n•Learn about strategies for engaging supporters and motiva
 ting them to act.\n•Learn how social media tools can work together to crea
 te an integrated campaign that promotes your brand and your cause through 
 multiple channels.\n•Begin the process of creating a social media policy f
 or your organization.\n•Discover what tools to use to measure your social 
 media efforts\, and how to make this task effective and manageable.\n•Desi
 gn your organization’s advanced social media strategy.\n \nSession by sess
 ion\, we'll walk through (all sessions on Wednesdays at 2:00 PM for 90 min
 utes):\n\nWeek 5 - Creating a Social Media Policy – November 14th\n \nAs s
 ocial media transparency and two-way conversations become the norm many or
 ganizations are racing to develop a social media policy that governs who d
 oes what\, what's OK (and not OK) to say on behalf of the org\, and how to
  handle sticky situations. But even more than legislating these details\, 
 the process of creating such a policy can help you and other leaders in yo
 ur organization engage in important discussions that will mature your orga
 nizational culture and help you be better positioned to take advantage of 
 the tools and opportunities at your disposal.  In this session we'll explo
 re why the process (not just the product) is so important\, how to make th
 ese conversations productive and strategic (and dare we say fun?)\, and wh
 y a social media policy is an important milestone of digital maturity. \n
 \nYou’ll also have additional coursework and weekly homework assignments. 
 \n\nOffice Hours: On Fridays during the training\, you will have the oppor
 tunity to join us for Office Hours at 2:00 PM for 60 minutes. \n
X-WR-RELCALID:62fd1913fa4efdefec778d86c7cb47ec
X-WR-TIMEZONE:America/Chicago
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:STANDARD
TZNAME:CST
DTSTART:20121104T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RDATE:20131103T020000
END:STANDARD
BEGIN:DAYLIGHT
TZNAME:CDT
DTSTART:20120311T020000
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
RDATE:20130310T020000
RDATE:20140309T020000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
UID:808fa22a-0674-48fb-b35d-93c3f6d8aac4
DTSTAMP:20260910T183915Z
DESCRIPTION:Presented by Idealware-NDANO Members receive 15% discount\n\nAn
  Idealware course presented by Third Sector New England.\n \nHow does soci
 al media reinforce your brand? How are you converting your social media su
 pporters to actual donors and activists? What are your policies towards wh
 at is and isn't appropriate for your staff and community to post?\n \nThes
 e kinds of questions are tough even for those who have been working with s
 ocial media for years. Even if you have a presence on Facebook\, Twitter\,
  Four Square\, or all three\, and are diligently working with blogs\, phot
 os\, and videos to tell your story\, it's not easy to hone them in combina
 tion to have the most impact?\n \nThis class is for those who are ready to
  step beyond the basics. Over the course of 5 trainings\, we'll delve into
  advanced social media strategy and discuss how to use your social media f
 or branding\, deeper engagement\, and integrated campaigns. In addition\, 
 we’ll explore how to measure your social media impact\, and walk you throu
 gh creating a social media policy\, step by step.\n \nRoll up your sleeves
  and join us as we dive into some of the really tough concepts that don't 
 fit into the basic social media classes.\n \nThrough participation in this
  course you will:\n •Create and reinforce your organization’s brand using 
 social media.\n•Learn about strategies for engaging supporters and motivat
 ing them to act.\n•Learn how social media tools can work together to creat
 e an integrated campaign that promotes your brand and your cause through m
 ultiple channels.\n•Begin the process of creating a social media policy fo
 r your organization.\n•Discover what tools to use to measure your social m
 edia efforts\, and how to make this task effective and manageable.\n•Desig
 n your organization’s advanced social media strategy.\n \nSession by sessi
 on\, we'll walk through (all sessions on Wednesdays at 2:00 PM for 90 minu
 tes):\n\nWeek 5 - Creating a Social Media Policy – November 14th\n \nAs so
 cial media transparency and two-way conversations become the norm many org
 anizations are racing to develop a social media policy that governs who do
 es what\, what's OK (and not OK) to say on behalf of the org\, and how to 
 handle sticky situations. But even more than legislating these details\, t
 he process of creating such a policy can help you and other leaders in you
 r organization engage in important discussions that will mature your organ
 izational culture and help you be better positioned to take advantage of t
 he tools and opportunities at your disposal.  In this session we'll explor
 e why the process (not just the product) is so important\, how to make the
 se conversations productive and strategic (and dare we say fun?)\, and why
  a social media policy is an important milestone of digital maturity. \n\n
 You’ll also have additional coursework and weekly homework assignments. \n
 \nOffice Hours: On Fridays during the training\, you will have the opportu
 nity to join us for Office Hours at 2:00 PM for 60 minutes. \n
DTSTART;TZID=America/Chicago:20121114T130000
DTEND;TZID=America/Chicago:20121114T143000
LOCATION:Webinar
SUMMARY:The Advanced Social Media Decision Maker's Toolkit
END:VEVENT
END:VCALENDAR