BEGIN:VCALENDAR VERSION:2.0 PRODID:-//www.ndano.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:148a3a3e-e7fd-4d7b-b258-1fcc2d4aaf70 X-WR-CALDESC:Presented by Idealware - NDANO Members receive 15% discount\n \nSuccessful online fundraising\, actions\, and outreach all start with a solid and substantial list of email addresses. But how do you build a list of the addresses of constituents that are interested in your cause? We’ll discuss a wide variety of tools and techniques to gather solid email addr esses\, from direct mail and list appending techniques\, to online registr ation methods\, to PR and marketing tactics\, to social media and viral ma rketing list building efforts – and how all of those things fit together. \n \nThe agenda includes:\n • The Importance of a Good Email List\n • Recruiting Your Current Supporters\n • Making Online Friends\n • R enting and Using Other People’s Lists\n • Being a Good Correspondent\n • Tracking Your Metrics\n \nBy the end of the session\, you will unders tand:\n • The types of information that you can provide via email that will make being on your list desirable to your constituents\n • When it ’s appropriate to add someone to your email list\n • Methods – like mai l appeals\, website forms\, tabling\, and email appends – that can encoura ge your current supporters to join your email list\n • Ways to reach pe ople online – like Google Ads\, social networking sites\, pledges\, petiti ons\, videos\, and other compelling content\n • What’s possible (and wh at’s not) in terms of buying\, renting\, or trading lists\n • How to tr y to keep your subscribers interested in your emails once they’re on your list\n • How to track the success of your email efforts\n \nConducted b y Andrea Berry\n \n\nAndrea Berry\, Idealware's Director of Partnerships a nd Learning\, oversees Idealware's fundraising and training activities inc luding the Field Guide to Nonprofit Software\, sponsorship\, corporate and individual giving\, grants management and online seminars. Prior to joini ng Idealware\, Andrea held fundraising positions in education\, health res earch and museums and has taught math\, performing arts and history in tra ditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications\, particularly as it relat es to small nonprofits\, and has worked as a consultant with nonprofits ac ross New England to help identify appropriate donor management software. A dditionally\, as a former teacher\, Andrea brings front-line tested expert ise in curriculum development and training.Please register with an email a ddress that will allow you to recieve the access and dial-in information f or the online seminar.\n \nQuestions? Email us at info@idealware.org\n X-WR-RELCALID:bd67483cba5eb2701536d1c7455e770b X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20121104T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20131103T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20120311T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20130310T020000 RDATE:20140309T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:cc3eb9a6-287b-402c-a81b-d63729533a66 DTSTAMP:20260513T182117Z DESCRIPTION:Presented by Idealware - NDANO Members receive 15% discount\n\n Successful online fundraising\, actions\, and outreach all start with a so lid and substantial list of email addresses. But how do you build a list o f the addresses of constituents that are interested in your cause? We’ll d iscuss a wide variety of tools and techniques to gather solid email addres ses\, from direct mail and list appending techniques\, to online registrat ion methods\, to PR and marketing tactics\, to social media and viral mark eting list building efforts – and how all of those things fit together.\n \nThe agenda includes:\n • The Importance of a Good Email List\n • R ecruiting Your Current Supporters\n • Making Online Friends\n • Rent ing and Using Other People’s Lists\n • Being a Good Correspondent\n • Tracking Your Metrics\n \nBy the end of the session\, you will understan d:\n • The types of information that you can provide via email that wil l make being on your list desirable to your constituents\n • When it’s appropriate to add someone to your email list\n • Methods – like mail a ppeals\, website forms\, tabling\, and email appends – that can encourage your current supporters to join your email list\n • Ways to reach peopl e online – like Google Ads\, social networking sites\, pledges\, petitions \, videos\, and other compelling content\n • What’s possible (and what’ s not) in terms of buying\, renting\, or trading lists\n • How to try t o keep your subscribers interested in your emails once they’re on your lis t\n • How to track the success of your email efforts\n \nConducted by A ndrea Berry\n \n\nAndrea Berry\, Idealware's Director of Partnerships and Learning\, oversees Idealware's fundraising and training activities includ ing the Field Guide to Nonprofit Software\, sponsorship\, corporate and in dividual giving\, grants management and online seminars. Prior to joining Idealware\, Andrea held fundraising positions in education\, health resear ch and museums and has taught math\, performing arts and history in tradit ional and non-traditional educational settings. She brings a breadth of ex perience with fundraising and communications\, particularly as it relates to small nonprofits\, and has worked as a consultant with nonprofits acros s New England to help identify appropriate donor management software. Addi tionally\, as a former teacher\, Andrea brings front-line tested expertise in curriculum development and training.Please register with an email addr ess that will allow you to recieve the access and dial-in information for the online seminar.\n \nQuestions? Email us at info@idealware.org\n DTSTART;TZID=America/Chicago:20121213T120000 DTEND;TZID=America/Chicago:20121213T133000 LOCATION:webinar SUMMARY:Building An Effective Email List END:VEVENT END:VCALENDAR