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UID:cfcb62e5-e93a-4f1d-81ba-872086c7d2bb
X-WR-CALDESC:Presented by Idealware - NDANO members receive a 15 percent di
 scount.\n\nEmail campaigns are a fundraising tool within the reach of even
  the smallest organizations. An effective way to communicate with donors a
 nd raise money without much expense\, they’re an opportunity to provide re
 asons and reminders for constituents to give. Campaigns are affordable\, a
 nd not particularly complicated\, but a number of guidelines and best prac
 tices can help ensure successful delivery and donor-engagement.\n\nThis fi
 ve-week series of classes will walk nonprofits through the soup-to-nuts pr
 ocess of creating such campaigns\, just in time for year-end appeals. Pres
 ented by experts\, this series demystifies each step involved—from strateg
 y to success. Participants will complete worksheets for review by peers an
 d experts\, will have access to Idealware staff experts during weekly open
  office hours sessions\, and can expect to spend about two hours each week
  on coursework outside of the sessions. Over five weeks\, they’ll develop 
 and take away a finished and polished email fundraising strategy and the f
 irst email in their next email fundraising campaign.\n\nWeek 1: February 2
 6  \n\nGetting started with email fundraising—setting goals and your arc o
 f emails\nEvery successful email fundraising campaign is built on the foun
 dation of a solid plan and a compelling story. In this first class we'll t
 alk in depth about what makes a story compelling and what motivates potent
 ial donors to give. Then we'll dive into strategies for structuring a camp
 aign over a series of email to achieve the highest return.
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DTSTART:20121104T020000
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UID:2629b659-04b9-4252-8b60-93a71547c6e5
DTSTAMP:20260910T171925Z
DESCRIPTION:Presented by Idealware - NDANO members receive a 15 percent dis
 count.\n\nEmail campaigns are a fundraising tool within the reach of even 
 the smallest organizations. An effective way to communicate with donors an
 d raise money without much expense\, they’re an opportunity to provide rea
 sons and reminders for constituents to give. Campaigns are affordable\, an
 d not particularly complicated\, but a number of guidelines and best pract
 ices can help ensure successful delivery and donor-engagement.\n\nThis fiv
 e-week series of classes will walk nonprofits through the soup-to-nuts pro
 cess of creating such campaigns\, just in time for year-end appeals. Prese
 nted by experts\, this series demystifies each step involved—from strategy
  to success. Participants will complete worksheets for review by peers and
  experts\, will have access to Idealware staff experts during weekly open 
 office hours sessions\, and can expect to spend about two hours each week 
 on coursework outside of the sessions. Over five weeks\, they’ll develop a
 nd take away a finished and polished email fundraising strategy and the fi
 rst email in their next email fundraising campaign.\n\nWeek 1: February 26
   \n\nGetting started with email fundraising—setting goals and your arc of
  emails\nEvery successful email fundraising campaign is built on the found
 ation of a solid plan and a compelling story. In this first class we'll ta
 lk in depth about what makes a story compelling and what motivates potenti
 al donors to give. Then we'll dive into strategies for structuring a campa
 ign over a series of email to achieve the highest return.
DTSTART;TZID=America/Chicago:20130226T120000
DTEND;TZID=America/Chicago:20130226T133000
LOCATION:Webinar
SUMMARY:The Email Fundraiser's Toolkit: Week 1
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