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UID:bd0cf29d-50cd-4d40-bbc2-bf87e14a0b96
X-WR-CALDESC:With so many new platforms and tricks of the trade\, it’s all 
 too easy to focus on the trees and lose sight of the proverbial forest. It
 ’s understandable—the trees are right in front of our faces. We’re transfi
 xed over Facebook likes and shares\, how to maximize our email open & clic
 k-through rates\, or how to position ourselves on Instagram.\n\nHowever\, 
 it’s important to step back\, transcend the minutiae\, and examine your on
 line strategy as a whole. What core benefit does your organization offer? 
 Who are you trying to reach and why? Is your messaging on target and consi
 stent? Do your platforms interlink and support each other? And most import
 antly: Does your online strategy clearly support your organization’s missi
 on and goals in a tangible\, concrete way?
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X-WR-TIMEZONE:America/Chicago
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TZID:America/Chicago
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TZNAME:CST
DTSTART:20151101T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RDATE:20161106T020000
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DTSTART:20150308T020000
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BEGIN:VEVENT
UID:91db841f-8593-4d1c-ad75-0a63e0e0bb83
DTSTAMP:20260909T164241Z
DESCRIPTION:With so many new platforms and tricks of the trade\, it’s all t
 oo easy to focus on the trees and lose sight of the proverbial forest. It’
 s understandable—the trees are right in front of our faces. We’re transfix
 ed over Facebook likes and shares\, how to maximize our email open & click
 -through rates\, or how to position ourselves on Instagram.\n\nHowever\, i
 t’s important to step back\, transcend the minutiae\, and examine your onl
 ine strategy as a whole. What core benefit does your organization offer? W
 ho are you trying to reach and why? Is your messaging on target and consis
 tent? Do your platforms interlink and support each other? And most importa
 ntly: Does your online strategy clearly support your organization’s missio
 n and goals in a tangible\, concrete way?
DTSTART;TZID=America/Chicago:20151117T130000
DTEND;TZID=America/Chicago:20151117T140000
LOCATION:Webinar
SUMMARY:Five Steps to a Successful Online Strategy
END:VEVENT
END:VCALENDAR