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X-WR-CALDESC:In this free webinar Jay Wilkinson\, Firespring CEO\, will hel
 p us learn how to step off of the donor acquisition treadmill and start re
 vving up donor retention. 7 out of 10 donors give only once\, but this doe
 sn't have to be your reality. Jay will help us understand how a 10% increa
 se in donor retention will more than double the lifetime value of a donor 
 and minimize our reliance on producing constant appeals for new donors. \n
 \nYou will learn:\n• How to establish a powerful and engaging web presence
  that retains donors.\n• 5 donor metrics every nonprofit should measure.\n
 • Why donors leave and what to do about it.\n• 6 key drivers that retain d
 onors.\n• The 5 essential features of an effective donor database.\n• Meth
 ods for creating repeat donors.\n\nJay is a top-rated speaker on the topic
 s of nonprofit management\, donor retention\, marketing and online fundrai
 sing. He has appeared on CNN as well as other programs to discuss how emer
 ging technologies affect nonprofits and is considered a leading expert on 
 nonprofit best practices.
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DTSTART:20151101T020000
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BEGIN:VEVENT
UID:ba9daf36-6f2b-4d98-b7ff-db228b883f3a
DTSTAMP:20260909T151759Z
DESCRIPTION:In this free webinar Jay Wilkinson\, Firespring CEO\, will help
  us learn how to step off of the donor acquisition treadmill and start rev
 ving up donor retention. 7 out of 10 donors give only once\, but this does
 n't have to be your reality. Jay will help us understand how a 10% increas
 e in donor retention will more than double the lifetime value of a donor a
 nd minimize our reliance on producing constant appeals for new donors. \n
 \nYou will learn:\n• How to establish a powerful and engaging web presence
  that retains donors.\n• 5 donor metrics every nonprofit should measure.\n
 • Why donors leave and what to do about it.\n• 6 key drivers that retain d
 onors.\n• The 5 essential features of an effective donor database.\n• Meth
 ods for creating repeat donors.\n\nJay is a top-rated speaker on the topic
 s of nonprofit management\, donor retention\, marketing and online fundrai
 sing. He has appeared on CNN as well as other programs to discuss how emer
 ging technologies affect nonprofits and is considered a leading expert on 
 nonprofit best practices.
DTSTART;TZID=America/Chicago:20160119T093000
DTEND;TZID=America/Chicago:20160119T110000
LOCATION:Webinar
SUMMARY:NDANO Exclusive: How to Avoid Fundraising’s Quiet Killer: Donor Att
 rition
END:VEVENT
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