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X-WR-CALDESC:Presenter: Idealware\nCost: $120 for nonmembers\, NDANO member
 s receive a discount\, code can be found in the member's-only section of t
 he NDANO website\n\nYour organization has a website full of great content 
 and valuable resources. But how do you get the word out and increase your 
 visitors? In this three-part webinar series Idealware will show you strate
 gies and tactics for directing people to your website and its content. \n
 \nApril 21: Using Campaigns and Promotions to Drive Traffic to Your Websit
 e\nYou have terrific website content and a lot of constituents who are int
 erested in your work. Learn how to use those and other resources—such as t
 argeted promotions\, ads\, and earned media—to develop campaigns that driv
 e people to your website content.  \n\nApril 28: Optimizing Your Website f
 or Search Engines \nWhen you Google your organization does it show up on t
 he first page of results? Does it appear on the first page when you Google
  core topics related to your organization? The content and structure of yo
 ur website can have a dramatic effect on how easy it is for someone to fin
 d you via search engine. This session will walk you through six steps to m
 ove your site up the search rankings.\n\nMay 5: Measuring Your Online Reac
 h\nDo you know how many people are coming to your website? Do you know whe
 re they’re coming from and what they are doing when they get there? In thi
 s session we will discuss Google Analytics including tagging traffic\, ide
 ntifying attribution\, and following search paths.\n\nCost: $120 for nonme
 mbers\,  NDANO members receive a discount\, code can be found in the membe
 r's-only section of the NDANO website
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DTSTART:20151101T020000
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RDATE:20161106T020000
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DTSTAMP:20260909T120713Z
DESCRIPTION:Presenter: Idealware\nCost: $120 for nonmembers\, NDANO members
  receive a discount\, code can be found in the member's-only section of th
 e NDANO website\n\nYour organization has a website full of great content a
 nd valuable resources. But how do you get the word out and increase your v
 isitors? In this three-part webinar series Idealware will show you strateg
 ies and tactics for directing people to your website and its content. \n\n
 April 21: Using Campaigns and Promotions to Drive Traffic to Your Website
 \nYou have terrific website content and a lot of constituents who are inte
 rested in your work. Learn how to use those and other resources—such as ta
 rgeted promotions\, ads\, and earned media—to develop campaigns that drive
  people to your website content.  \n\nApril 28: Optimizing Your Website fo
 r Search Engines \nWhen you Google your organization does it show up on th
 e first page of results? Does it appear on the first page when you Google 
 core topics related to your organization? The content and structure of you
 r website can have a dramatic effect on how easy it is for someone to find
  you via search engine. This session will walk you through six steps to mo
 ve your site up the search rankings.\n\nMay 5: Measuring Your Online Reach
 \nDo you know how many people are coming to your website? Do you know wher
 e they’re coming from and what they are doing when they get there? In this
  session we will discuss Google Analytics including tagging traffic\, iden
 tifying attribution\, and following search paths.\n\nCost: $120 for nonmem
 bers\,  NDANO members receive a discount\, code can be found in the member
 's-only section of the NDANO website
DTSTART;TZID=America/Chicago:20160505T140000
DTEND;TZID=America/Chicago:20160505T150000
LOCATION:webinar
SUMMARY:How to Drive More Visitors to Your Website
END:VEVENT
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