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X-WR-CALDESC:Presenter: GuideStar \nCost: Free\n\nAmerican giving has hover
 ed around 2% of GDP since the late 1970s. Hope Neighbor of Camber Collecti
 ve will present her firm’s recent Money for Good ($FG) 2015 research\, whi
 ch explores why American giving is stuck and what we can do about it—as in
 dividual organizations and as a sector. Using best-in-class customer insig
 hts methods\, the report is based on extensive literature review\, in-dept
 h interviews\, focus groups\, a nationwide 3\,000 person survey\, and adva
 nced statistics to derive segments of donors with distinct needs\, attitud
 es\, and behaviors around giving.\nHope will be joined by Alison Carlman o
 f GlobalGiving. Alison will share GlobalGiving’s experience using the Camb
 er donor segmentation to understand GlobalGiving’s donors\, and discuss ho
 w different types of organizations might think about using the $FG researc
 h in their own work\, to change Americans’ giving behavior.\nIn this webin
 ar\, GuideStar will provide insight into:\n•	why giving patterns are static
  today\n•	what key levers for driving change in giving behavior are\n•	initi
 al ideas on how organizations interested in strengthening donor behavior c
 an use $FG results\n
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X-WR-TIMEZONE:America/Chicago
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DTSTART:20151101T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RDATE:20161106T020000
RDATE:20171105T020000
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DTSTART:20160313T020000
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TZOFFSETTO:-0500
RDATE:20170312T020000
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BEGIN:VEVENT
UID:69ffdbf7-79c4-4c5f-9e71-e2c1830aa1cc
DTSTAMP:20260909T121113Z
DESCRIPTION:Presenter: GuideStar \nCost: Free\n\nAmerican giving has hovere
 d around 2% of GDP since the late 1970s. Hope Neighbor of Camber Collectiv
 e will present her firm’s recent Money for Good ($FG) 2015 research\, whic
 h explores why American giving is stuck and what we can do about it—as ind
 ividual organizations and as a sector. Using best-in-class customer insigh
 ts methods\, the report is based on extensive literature review\, in-depth
  interviews\, focus groups\, a nationwide 3\,000 person survey\, and advan
 ced statistics to derive segments of donors with distinct needs\, attitude
 s\, and behaviors around giving.\nHope will be joined by Alison Carlman of
  GlobalGiving. Alison will share GlobalGiving’s experience using the Cambe
 r donor segmentation to understand GlobalGiving’s donors\, and discuss how
  different types of organizations might think about using the $FG research
  in their own work\, to change Americans’ giving behavior.\nIn this webina
 r\, GuideStar will provide insight into:\n•	why giving patterns are static 
 today\n•	what key levers for driving change in giving behavior are\n•	initia
 l ideas on how organizations interested in strengthening donor behavior ca
 n use $FG results\n
DTSTART;TZID=America/Chicago:20160511T120000
DTEND;TZID=America/Chicago:20160511T130000
LOCATION:Webinar
SUMMARY:Money for Good 2015: What donor needs are\, and how we can use them
  to jump-start American giving
END:VEVENT
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