BEGIN:VCALENDAR VERSION:2.0 PRODID:-//www.ndano.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:589608f9-72fd-46f4-b785-91f7d3a7c842 X-WR-CALDESC:Presenter: Idealware\nCost: $255 or $200 with 2019 NDANO Membe r Discount (Login to Members Only Portal for code)\n\nThis course takes pl ace Wednesdays\, April 3 – May 8\, 12-1:30 pm Central Time.\n\n You’re on social media. Now what? \n\nDon’t just be on social media. Be successful o n social media. Join Idealware for The Nonprofit Social Media Toolkit webi nar and\, over six weeks\, learn how to get real value from your efforts a nd convert “likes” into engagement\, information sharing\, activism\, and donations. \n\nThey’ll explore using social media for branding\, deep enga gement\, and fundraising. They’ll also outline how you can integrate and m anage social media within a campaign\, and then discuss how to measure you r social media impact. Sound policies will also be important to your socia l media strategy—they’ll show you how to clearly articulate what content i s acceptable and how you should communicate with constituents through soci al platforms. \n\n \nCourse Outcomes:\n-- Create and reinforce your organizations’ brands using social media. \n-- Learn about strategies for engaging supporters and motivating them to act. \n-- Learn how social med ia tools can work together to create an integrated campaign that promotes brands and causes through multiple channels. \n-- Begin the process of cre ating a social media policy for your organization. \n-- Learn how to use s ocial media for fundraising. \n-- Discover tools to measure social media e fforts\, and learn to make this task effective and manageable. \n-- Design a social media strategy. \n\n Schedule \nApril 3: Branding Thro ugh Social Media \nThe course will kick off with the concept of brandi ng through the lens of social media. Take a detailed look at creating\, re fining\, and managing your brand message and personality. This session wil l also explore how what you say and how you say it affects how your organi zation is perceived by others. \n\nApril 10: Getting Beyond the Like: U sing Social Media to Cultivate Deeper Commitment \nPeople “like” you o n Facebook\, but what is that actually doing to support your organization’ s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results\, such as sign ing petitions\, attending events\, joining movements\, and even donating. Armed with case studies\, industry research\, and plain old common sense a nd experience\, we’ll show you how to get more value from social media and use it to cultivate deeper commitments. \n\nApril 17: Integrating Soci al Media Channels (and Other Communications)\nCommunications don’t exi st in a vacuum. You need to consider not only how your different social me dia channels work together\, but also how messaging stays consistent acros s other online channels\, such as email and websites\, and offline channel s such as direct mail\, general press\, and advertisements. Which channels are best for which kind of communication? Which channels encourage action ? Idealware will provide a decision-making structure to help you define wh at makes sense for you and a model to articulate your own communications s trategy. \n\nApril 24: Getting Started with Social Media Fundraising\nSocial media may be good for sharing photos or important new stories\, but can it really help you raise money? Learn how social media can bolster your fundraising efforts and look at a few organizations that have had su ccess fundraising through social media. \n\nMay 1: Measuring Your Socia l Media Efforts\nWhat happens when your posts go out? How do you know that the time you’re putting into social media is worth it? Idealware will walk you through the basic social media stats. Learn about the different tools that can help you gather data\, analyze your strategy\, strengthen w hat works\, and change what doesn’t. \n\nMay 8: Creating a Social Media Policy\nYour social media channels are your organization’s public voi ce. As transparency and two-way conversations become the norm\, many organ izations are racing to develop social media policies that govern who does what\, what's OK to say\, and how to handle sticky situations. Even more t han simply legislating these details\, the process of creating such a poli cy can help your organization engage in important discussions that will st rengthen your culture and better position you to take advantage of tools a nd opportunities. Idealware will explain why the process (not just the pro duct) is so important\, how to make these conversations productive and str ategic\, and why a social media policy is an important milestone of digita l maturity. \n\nOther Info \n-- Every session and demo will be reco rded and available to individuals who have registered for the course. A we ekly email will include access information for the recordings collected th at week. \n-- Please register with the email address where you would like to receive the access code and dial-in information for the online seminar. Also\, be sure to add info@idealware.org to your contacts to ensure meeti ng details do not get caught in your spam folder. \n-- All registered part icipants are granted access to the recordings of each session. Participant s who cannot attend any of the sessions due to scheduling conflicts will s till have access to the toolkit presentation decks and handouts.\n\nAbo ut The Trainer \nChris Tuttle provides online engagement strategies fo r nonprofit charity organizations by combining his experience as a communi ty organizer with a background in technology and website development to of fer a unique expertise in constituent relationship building\, marketing an d online technologies. With over 15 years experience\, he’s helped more th an 100 local\, national and international nonprofits develop online engage ment strategies involving social media engagement\, website development\, email communications\, integrated fundraising\, advocacy campaigns\, marke ting/advertising\, content development and search engine optimization. X-WR-RELCALID:5179d0901d8694986757ad64e252d7f9 X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20181104T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20191103T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20190310T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20200308T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:0131b504-3f72-41f0-8fb0-0981e3f16be3 DTSTAMP:20260404T141219Z DESCRIPTION:Presenter: Idealware\nCost: $255 or $200 with 2019 NDANO Member Discount (Login to Members Only Portal for code)\n\nThis course takes pla ce Wednesdays\, April 3 – May 8\, 12-1:30 pm Central Time.\n\n You’re on s ocial media. Now what? \n\nDon’t just be on social media. Be successful on social media. Join Idealware for The Nonprofit Social Media Toolkit webin ar and\, over six weeks\, learn how to get real value from your efforts an d convert “likes” into engagement\, information sharing\, activism\, and d onations. \n\nThey’ll explore using social media for branding\, deep engag ement\, and fundraising. They’ll also outline how you can integrate and ma nage social media within a campaign\, and then discuss how to measure your social media impact. Sound policies will also be important to your social media strategy—they’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through socia l platforms. \n\n \nCourse Outcomes:\n-- Create and reinforce your organizations’ brands using social media. \n-- Learn about strategies for engaging supporters and motivating them to act. \n-- Learn how social medi a tools can work together to create an integrated campaign that promotes b rands and causes through multiple channels. \n-- Begin the process of crea ting a social media policy for your organization. \n-- Learn how to use so cial media for fundraising. \n-- Discover tools to measure social media ef forts\, and learn to make this task effective and manageable. \n-- Design a social media strategy. \n\n Schedule \nApril 3: Branding Throu gh Social Media \nThe course will kick off with the concept of brandin g through the lens of social media. Take a detailed look at creating\, ref ining\, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organiz ation is perceived by others. \n\nApril 10: Getting Beyond the Like: Us ing Social Media to Cultivate Deeper Commitment \nPeople “like” you on Facebook\, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results\, such as signi ng petitions\, attending events\, joining movements\, and even donating. A rmed with case studies\, industry research\, and plain old common sense an d experience\, we’ll show you how to get more value from social media and use it to cultivate deeper commitments. \n\nApril 17: Integrating Socia l Media Channels (and Other Communications)\nCommunications don’t exis t in a vacuum. You need to consider not only how your different social med ia channels work together\, but also how messaging stays consistent across other online channels\, such as email and websites\, and offline channels such as direct mail\, general press\, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? Idealware will provide a decision-making structure to help you define wha t makes sense for you and a model to articulate your own communications st rategy. \n\nApril 24: Getting Started with Social Media Fundraising \nSocial media may be good for sharing photos or important new stories\, b ut can it really help you raise money? Learn how social media can bolster your fundraising efforts and look at a few organizations that have had suc cess fundraising through social media. \n\nMay 1: Measuring Your Social Media Efforts\nWhat happens when your posts go out? How do you know t hat the time you’re putting into social media is worth it? Idealware will walk you through the basic social media stats. Learn about the different t ools that can help you gather data\, analyze your strategy\, strengthen wh at works\, and change what doesn’t. \n\nMay 8: Creating a Social Media Policy\nYour social media channels are your organization’s public voic e. As transparency and two-way conversations become the norm\, many organi zations are racing to develop social media policies that govern who does w hat\, what's OK to say\, and how to handle sticky situations. Even more th an simply legislating these details\, the process of creating such a polic y can help your organization engage in important discussions that will str engthen your culture and better position you to take advantage of tools an d opportunities. Idealware will explain why the process (not just the prod uct) is so important\, how to make these conversations productive and stra tegic\, and why a social media policy is an important milestone of digital maturity. \n\nOther Info \n-- Every session and demo will be recor ded and available to individuals who have registered for the course. A wee kly email will include access information for the recordings collected tha t week. \n-- Please register with the email address where you would like t o receive the access code and dial-in information for the online seminar. Also\, be sure to add info@idealware.org to your contacts to ensure meetin g details do not get caught in your spam folder. \n-- All registered parti cipants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will st ill have access to the toolkit presentation decks and handouts.\n\nAbou t The Trainer \nChris Tuttle provides online engagement strategies for nonprofit charity organizations by combining his experience as a communit y organizer with a background in technology and website development to off er a unique expertise in constituent relationship building\, marketing and online technologies. With over 15 years experience\, he’s helped more tha n 100 local\, national and international nonprofits develop online engagem ent strategies involving social media engagement\, website development\, e mail communications\, integrated fundraising\, advocacy campaigns\, market ing/advertising\, content development and search engine optimization. DTSTART;TZID=America/Chicago:20190403T120000 DTEND;TZID=America/Chicago:20190403T133000 LOCATION:NDANO Partner Webinar Series SUMMARY:The Nonprofit Social Media Toolkit END:VEVENT END:VCALENDAR