BEGIN:VCALENDAR VERSION:2.0 PRODID:-//www.ndano.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:cfe0650d-82f6-4565-a6ab-5671d2708991 X-WR-CALDESC:Members: $30\nNonmembers: $60\n\nPresenter: \nWashington Nonpr ofits\n\n \nThis webinar series will take place Tuesdays\, June 4 an d June 11 from 2-3 p.m. CT.\n\nNDANO is pleased to partner with Wa shington Nonprofits to offer you this two-part webinar series.\n\nIn fundr aising\, it is all about relationships...right?\n\nFundraising is about ge tting to know your donors' values\, beliefs\, and experiences. Knowing and understanding their generational tendencies (i.e. Matures\, Baby Boomers\ , Generation X\, Millennials\, and Generation Z) is one way to help build stronger relationships.\n\nLearn the characteristic differences between ea ch generation and how to build upon those in your development and communic ations plan implementation. Develop your events to target audiences and se gment your appeals to speak the language of your donors. For example\, why send a direct mail piece to a Millennial\, if they don't have a checkbook ? We will talk about social media platforms too\, and how to effectively b oost your donor engagement.\n\nOur world keeps changing and as nonprofit o rganizations we need to be nimble and continue to adjust our approach\, st aying true to the fundamental rule of fundraising: it's all about the peop le.\n\nLearning Outcomes\n• Knowledge about each of the five generat ions and their tendencies to apply to your own donor data\n• Fundraising st rategies to address each generation in a targeted way\n• New ideas on how t o engage your audience through different social media platforms\, with a g enerational lens\n• Reasons why personalizing and segmenting your donor dev elopment and communications activities by generation will yield deeper rel ationships with your donors\n\nSchedule\n\nAll sessions take place Tuesdays from 2-3 p.m. CT.\n\nSession 1 - June 4\nRev iew of the different generational categories (i.e. Matures\, Baby Boomers\ , Generation X\, Millennials\, and Generation Z). Learn the different char acteristics between each generation and how to build upon those in your de velopment and communications implementation plan. Develop your events to t arget audiences and segment your appeals to speak the language of your don ors. \n\nSession 2 - June 11\nFocus on “old” and new ideas to engag e your generational audiences through different mediums. There are traditi onal\, tried\, and true fundraising methods we can rely on and there are n ew and emerging strategies to complement the best practices\, during this session take a look at both. Personalization and segmentation will increas e your fundraising success.\n\nSessions will be recorded and the rec ordings will be made available to all registered participants. Participant s who are unable to attend one or more of the sessions will still have acc ess to all course materials.\n\nAbout The Presenter\nRebecc a Zanatta\, partner and vice president of Ostara Group\, loves philanthrop y. She has spent her career in nonprofit management teaching people the va lue of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is where you will find her when she isn't trying to better the world through the power of philanthropy.\n\nParticipating in community is an important v alue of Zanatta's work. She is a past president of Northwest Development O fficers Association (NDOA)\, now AFP – Advancement Northwest\, the largest professional association of fundraisers in Washington State. Recently Zan atta joined the faculty at Seattle University in the Master in Nonprofit L eadership program. She is a graduate of the Leadership Tomorrow program in Seattle\, serves on the WSU Foundation Board of Trustees and is a sustain ing member of the Junior League of Seattle. X-WR-RELCALID:3713b33e0c0474793db9c70700eec4ed X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20181104T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20191103T020000 RDATE:20201101T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20190310T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20200308T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:f838d387-8b44-42bc-ada1-90064ec99b05 DTSTAMP:20260404T111252Z DESCRIPTION:Members: $30\nNonmembers: $60\n\nPresenter: \nWashington Nonpro fits\n\n \nThis webinar series will take place Tuesdays\, June 4 and June 11 from 2-3 p.m. CT.\n\nNDANO is pleased to partner with Was hington Nonprofits to offer you this two-part webinar series.\n\nIn fundra ising\, it is all about relationships...right?\n\nFundraising is about get ting to know your donors' values\, beliefs\, and experiences. Knowing and understanding their generational tendencies (i.e. Matures\, Baby Boomers\, Generation X\, Millennials\, and Generation Z) is one way to help build s tronger relationships.\n\nLearn the characteristic differences between eac h generation and how to build upon those in your development and communica tions plan implementation. Develop your events to target audiences and seg ment your appeals to speak the language of your donors. For example\, why send a direct mail piece to a Millennial\, if they don't have a checkbook? We will talk about social media platforms too\, and how to effectively bo ost your donor engagement.\n\nOur world keeps changing and as nonprofit or ganizations we need to be nimble and continue to adjust our approach\, sta ying true to the fundamental rule of fundraising: it's all about the peopl e.\n\nLearning Outcomes\n• Knowledge about each of the five generati ons and their tendencies to apply to your own donor data\n• Fundraising str ategies to address each generation in a targeted way\n• New ideas on how to engage your audience through different social media platforms\, with a ge nerational lens\n• Reasons why personalizing and segmenting your donor deve lopment and communications activities by generation will yield deeper rela tionships with your donors\n\nSchedule\n\nAll sessions take p lace Tuesdays from 2-3 p.m. CT.\n\nSession 1 - June 4\nRevi ew of the different generational categories (i.e. Matures\, Baby Boomers\, Generation X\, Millennials\, and Generation Z). Learn the different chara cteristics between each generation and how to build upon those in your dev elopment and communications implementation plan. Develop your events to ta rget audiences and segment your appeals to speak the language of your dono rs. \n\nSession 2 - June 11\nFocus on “old” and new ideas to engage your generational audiences through different mediums. There are traditio nal\, tried\, and true fundraising methods we can rely on and there are ne w and emerging strategies to complement the best practices\, during this s ession take a look at both. Personalization and segmentation will increase your fundraising success.\n\nSessions will be recorded and the reco rdings will be made available to all registered participants. Participants who are unable to attend one or more of the sessions will still have acce ss to all course materials.\n\nAbout The Presenter\nRebecca Zanatta\, partner and vice president of Ostara Group\, loves philanthropy . She has spent her career in nonprofit management teaching people the val ue of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is w here you will find her when she isn't trying to better the world through t he power of philanthropy.\n\nParticipating in community is an important va lue of Zanatta's work. She is a past president of Northwest Development Of ficers Association (NDOA)\, now AFP – Advancement Northwest\, the largest professional association of fundraisers in Washington State. Recently Zana tta joined the faculty at Seattle University in the Master in Nonprofit Le adership program. She is a graduate of the Leadership Tomorrow program in Seattle\, serves on the WSU Foundation Board of Trustees and is a sustaini ng member of the Junior League of Seattle. DTSTART;TZID=America/Chicago:20190604T140000 DTEND;TZID=America/Chicago:20190604T150000 LOCATION:NDANO Partner Webinar Series SUMMARY:Generational Giving Strategies END:VEVENT END:VCALENDAR