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X-WR-CALDESC:Presenter: TechSoup\nCost: Free\n\nSupporter actions and other
  data can tell you the best time to ask a donor to upgrade to become a mon
 thly giver\, join a mid-level program\, or just make the next gift. When t
 his is combined with automation\, you can raise more money with less effor
 t. \n\nThis webinar will use case studies to show how data\, careful segme
 ntation\, and automation combine to deliver the right message\, to the rig
 ht supporter\, at the right time. See how this results in greater revenue 
 for the organization. \n\n<b>Key Takeaways</b>\n- How to create email auto
 mation workflows to manage messaging\n- When to choose between blast\, dri
 p\, and nurture campaigns\n- How set up automation for welcome series\, do
 nor re-engagement\, sustainer recruitment\, and renewal campaigns\n\n<b>Ab
 out the Speaker</b>\n<b>Michael Stein</b> has been a writer and digital st
 rategist to progressive social causes since the birth of the Internet. He 
 is currently the senior director of partnerships at EveryAction\, a leadin
 g integrated digital platform for nonprofits\, and a board member of the A
 ssociation of Fundraising Professionals\, Golden Gate Chapter.\n\nMichael 
 previously worked as a senior strategist at the Mal Warwick Donordigital a
 gency managing digital fundraising campaigns for leading US nonprofits. He
  is the author of three books and numerous articles chronicling the rise o
 f digital marketing\, mobile\, and online fundraising. In 1997\, he co-aut
 hored the groundbreaking book “Fundraising on the Internet: Recruiting and
  Renewing Donors Online\,” with Nick Allen and Mal Warwick. Connect with M
 ichael online at michaelstein.net
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DTSTART:20181104T020000
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UID:3e10da9e-b44f-4933-b13c-93549442b445
DTSTAMP:20260521T223815Z
DESCRIPTION:Presenter: TechSoup\nCost: Free\n\nSupporter actions and other 
 data can tell you the best time to ask a donor to upgrade to become a mont
 hly giver\, join a mid-level program\, or just make the next gift. When th
 is is combined with automation\, you can raise more money with less effort
 . \n\nThis webinar will use case studies to show how data\, careful segmen
 tation\, and automation combine to deliver the right message\, to the righ
 t supporter\, at the right time. See how this results in greater revenue f
 or the organization. \n\n<b>Key Takeaways</b>\n- How to create email autom
 ation workflows to manage messaging\n- When to choose between blast\, drip
 \, and nurture campaigns\n- How set up automation for welcome series\, don
 or re-engagement\, sustainer recruitment\, and renewal campaigns\n\n<b>Abo
 ut the Speaker</b>\n<b>Michael Stein</b> has been a writer and digital str
 ategist to progressive social causes since the birth of the Internet. He i
 s currently the senior director of partnerships at EveryAction\, a leading
  integrated digital platform for nonprofits\, and a board member of the As
 sociation of Fundraising Professionals\, Golden Gate Chapter.\n\nMichael p
 reviously worked as a senior strategist at the Mal Warwick Donordigital ag
 ency managing digital fundraising campaigns for leading US nonprofits. He 
 is the author of three books and numerous articles chronicling the rise of
  digital marketing\, mobile\, and online fundraising. In 1997\, he co-auth
 ored the groundbreaking book “Fundraising on the Internet: Recruiting and 
 Renewing Donors Online\,” with Nick Allen and Mal Warwick. Connect with Mi
 chael online at michaelstein.net
DTSTART;TZID=America/Chicago:20190827T130000
DTEND;TZID=America/Chicago:20190827T140000
LOCATION:Webinar
SUMMARY:Raise More Money by Automating the Right Message at the Right Time
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