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X-WR-CALDESC:Presenter: Idealware\nCost: $235 or $188 with 2019 NDANO Membe
r Discount (Login to Members Only Portal for code)\n
\nREGISTER\n\nDuring this five-session series\, an I
dealware instructor will help you think through how to develop a more usef
ul and engaging website. You will be given a walk-through of website basic
s\, how to lead a redesign project\, best practices for accessibility\, mo
bile optimization\, content management systems\, technical details\, and o
nline branding. You will explore how website content works alongside email
\, direct mail and social media efforts to create an organization’s commun
ications mix.\n\nDuring this course\, you will learn:\n- Learn how
to audit your website against a core set of questions.\n- Conduct an audit
of your website.\n- Define goals for how your website will serve your aud
ience.\n- Learn best practices for designing an accessible\, usable and po
lished website.\n- Think through your content strategy and approach to you
r site’s design.\n- Dig into website analytics and learn how to use metric
s to optimize your user’s experience.\n- Review the technical side of deve
loping and managing your website.\n- Synthesize your research\, ideas\, an
d strategies into a vision that you can share across your organization.\n-
Create an action plan and prioritize the steps you will take.\n\nThis fiv
e-part course takes place Thursdays\, Oct. 3-31\, 12-1:30 p.m. Central Tim
e.\n\nStarting the Audit Process - Oct. 3\nThis course kicks off by
helping you define your priorities and set goals. Then learn how to lead
a hands-on website audit while applying web design best practices. You wil
l review strategies for user interviews and surveys so you can see through
other people’s eyes what is working on your website and what needs improv
ement. Discuss how to synthesize your research\, ideas and strategies into
a vision that you can share across your organization.\n\nDefining Your
Design and Content Strategy - Oct. 10\nA website needs content before
it can be useful to your constituents. In this session\, you will learn h
ow to define your content strategy\, starting with your homepage. What con
tent should be on it? Who will create it? What content matters most? The d
esign of your site is as important as the content. Learn how to assess you
r graphic design and site navigation and walk you through the steps necess
ary to look at your own site with a critical eye. Also get introduced to w
ire-framing—a method for visualizing and organizing the structure of your
website.\n\nFleshing Out an Accessible and Usable Website - Oct. 17
\nTake a look at the goals and best practices behind core web pages. Learn
about website analytics to help you identify what’s working and what isn’
t\, search engine optimization (SEO) to ensure that your site can be found
on Google and other sites\, and user testing. You will also receive a che
cklist for best practices for usability and accessibility.\n\nLet’s Get
Technical - Oct. 24\nWith your strategy and goals defined\, it’s time
to get under the hood. In this session\, you will become familiar with th
e technical side of website design\, starting with an overview of content
management systems (CMSs)\, which make it easier for nontechnical staff me
mbers to create or update website content themselves. You’ll learn about r
esponsive design and other practices for building mobile-friendly websites
. This session will conclude with a discussion on integrating your website
with your database\, online payment tool and other systems.\n\nDefinin
g Your Priorities and Moving Forward - Oct. 31\nNow that your strategy
is in place\, and you have an understanding of the tools involved\, it’s
time to put your plan into action. Get an overview of the typical website
development process\, then discuss how to know whether you need a whole ne
w site\, or just an update to your existing one. If you only need to make
updates\, learn how to define a process to map out what updates should go
in a first phase\, and then what should come next. Learn what you can do y
ourself and what tasks are best left to a consultant. By the end of this s
ession\, you will walk away with an action plan for “quick hits” and an ou
tline for a more substantial project.\n\nAbout the Presenter\nKa
thleen Pequeño\nSince the 1980s\, Kathleen has been working with justi
ce movements\, often working at the point of intersection between storytel
ling and technology. She has volunteered\, worked and consulted with well
over a hundred organizations across the United States on issues including
racial and gender justice\, family violence\, queer liberation\, education
justice\, immigration justice\, the overuse of prisons and jails\, and ec
onomic justice for farmworkers. She has built (and rebuilt) scores of webs
ites\, CRMs and email systems\, as well as supported organizations with me
dia planning and communications strategy. You can read her advice on socia
l justice communications and technology at www.kathleenpequeno.com.
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BEGIN:VEVENT
UID:788e567b-b356-424b-8a51-e30ea61b6f86
DTSTAMP:20260521T205025Z
DESCRIPTION:Presenter: Idealware\nCost: $235 or $188 with 2019 NDANO Member
Discount (Login to Members Only Portal for code)\n
\nREGISTER\n\nDuring this five-session series\, an I
dealware instructor will help you think through how to develop a more usef
ul and engaging website. You will be given a walk-through of website basic
s\, how to lead a redesign project\, best practices for accessibility\, mo
bile optimization\, content management systems\, technical details\, and o
nline branding. You will explore how website content works alongside email
\, direct mail and social media efforts to create an organization’s commun
ications mix.\n\nDuring this course\, you will learn:\n- Learn how
to audit your website against a core set of questions.\n- Conduct an audit
of your website.\n- Define goals for how your website will serve your aud
ience.\n- Learn best practices for designing an accessible\, usable and po
lished website.\n- Think through your content strategy and approach to you
r site’s design.\n- Dig into website analytics and learn how to use metric
s to optimize your user’s experience.\n- Review the technical side of deve
loping and managing your website.\n- Synthesize your research\, ideas\, an
d strategies into a vision that you can share across your organization.\n-
Create an action plan and prioritize the steps you will take.\n\nThis fiv
e-part course takes place Thursdays\, Oct. 3-31\, 12-1:30 p.m. Central Tim
e.\n\nStarting the Audit Process - Oct. 3\nThis course kicks off by
helping you define your priorities and set goals. Then learn how to lead
a hands-on website audit while applying web design best practices. You wil
l review strategies for user interviews and surveys so you can see through
other people’s eyes what is working on your website and what needs improv
ement. Discuss how to synthesize your research\, ideas and strategies into
a vision that you can share across your organization.\n\nDefining Your
Design and Content Strategy - Oct. 10\nA website needs content before
it can be useful to your constituents. In this session\, you will learn h
ow to define your content strategy\, starting with your homepage. What con
tent should be on it? Who will create it? What content matters most? The d
esign of your site is as important as the content. Learn how to assess you
r graphic design and site navigation and walk you through the steps necess
ary to look at your own site with a critical eye. Also get introduced to w
ire-framing—a method for visualizing and organizing the structure of your
website.\n\nFleshing Out an Accessible and Usable Website - Oct. 17
\nTake a look at the goals and best practices behind core web pages. Learn
about website analytics to help you identify what’s working and what isn’
t\, search engine optimization (SEO) to ensure that your site can be found
on Google and other sites\, and user testing. You will also receive a che
cklist for best practices for usability and accessibility.\n\nLet’s Get
Technical - Oct. 24\nWith your strategy and goals defined\, it’s time
to get under the hood. In this session\, you will become familiar with th
e technical side of website design\, starting with an overview of content
management systems (CMSs)\, which make it easier for nontechnical staff me
mbers to create or update website content themselves. You’ll learn about r
esponsive design and other practices for building mobile-friendly websites
. This session will conclude with a discussion on integrating your website
with your database\, online payment tool and other systems.\n\nDefinin
g Your Priorities and Moving Forward - Oct. 31\nNow that your strategy
is in place\, and you have an understanding of the tools involved\, it’s
time to put your plan into action. Get an overview of the typical website
development process\, then discuss how to know whether you need a whole ne
w site\, or just an update to your existing one. If you only need to make
updates\, learn how to define a process to map out what updates should go
in a first phase\, and then what should come next. Learn what you can do y
ourself and what tasks are best left to a consultant. By the end of this s
ession\, you will walk away with an action plan for “quick hits” and an ou
tline for a more substantial project.\n\nAbout the Presenter\nKa
thleen Pequeño\nSince the 1980s\, Kathleen has been working with justi
ce movements\, often working at the point of intersection between storytel
ling and technology. She has volunteered\, worked and consulted with well
over a hundred organizations across the United States on issues including
racial and gender justice\, family violence\, queer liberation\, education
justice\, immigration justice\, the overuse of prisons and jails\, and ec
onomic justice for farmworkers. She has built (and rebuilt) scores of webs
ites\, CRMs and email systems\, as well as supported organizations with me
dia planning and communications strategy. You can read her advice on socia
l justice communications and technology at www.kathleenpequeno.com.
DTSTART;TZID=America/Chicago:20191003T120000
DTEND;TZID=America/Chicago:20191003T133000
LOCATION:NDANO Partner Webinar Series
SUMMARY:From Audit to Redesign: The Complete Nonprofit Website Toolkit\, Fi
ve-Part Course
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