BEGIN:VCALENDAR VERSION:2.0 PRODID:-//www.ndano.org//NONSGML kigkonsult.se iCalcreator 2.30.10// CALSCALE:GREGORIAN METHOD:PUBLISH UID:fd16e952-8487-41ca-91c4-108e744752f8 X-WR-CALDESC:Presenter: Idealware\nCost: $270\; NDANO discoun t (the code can be found in the members-only portal)\n\nR EGISTER\n\nLearn the fundamentals of using social media for you r nonprofit in this engaging webinar training series.\n\nSix Thursdays \, July 9 - August 13\, 2020 at 12-1:30 p.m. CT\n(Please note that the sec ond session of the course will take place on a Friday instead of a Thursda y.)\n\nDon't just be on social media. Be successful on social media. Join Idealware for The Nonprofit Social Media Toolkit and\, over six weeks\, le arn how to get real value from your efforts.\n\nIdealware will explore usi ng social media for branding\, deep engagement\, and fundraising. They wi ll also outline how you can integrate and manage social media within a cam paign\, and discuss how to measure your social media impact.\n\nSound poli cies will also be important to your social media strategy—they will show y ou how to clearly articulate what content is acceptable and how you should communicate with constituents through social media platforms.\n\nThrough participation in this course\, you will:\nSCHE DULE\n\nSession 1: Branding Through Social Media\nThursday\, Ju ly 9\, 2020\n\n12-1:30 p.m. CT\n\nWe’ll kick off with the concept of brand ing through the lens of social media. We’ll take a detailed look at creati ng\, refining\, and managing your brand message and personality. This sess ion will also explore how what you say and how you say it affects how your organization is perceived by others.\n\nSession 2: Getting Beyond the Like - Using Social Media to Cultivate Deeper Commitment\n*Friday*\, J uly 17\, 2020\n\n12-1:30 p.m. CT\n\nPeople “like” you on Facebook\, but wh at is that actually doing to support your organization’s bottom line? We’l l talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results\, such as signing petitions\, att ending events\, joining movements\, and even donating. Armed with case stu dies\, industry research\, and plain old common sense and experience\, we’ ll show you how to get more value from social media and use it to cultivat e deeper commitments.\n\nSession 3: Integrating Social Media Channels ( and Other Communications)\nThursday\, July 23\, 2020\n\n12-1:30 p.m. C T\n\nCommunications don’t exist in a vacuum. You need to consider not only how your different social media channels work together\, but also how mes saging stays consistent across other online channels\, such as email and w ebsites\, and offline channels such as direct mail\, general press\, and a dvertisements. Which channels are best for which kind of communication? Wh ich channels encourage action? We’ll provide a decision-making structure t o help you define what makes sense for you and a model to articulate your own communications strategy.\n\nSession 4: Getting Started with Social Media Fundraising\nThursday\, July 30\, 2020\n\n12-1:30 p.m. CT\n\nSoc ial media may be good for sharing photos or important new stories\, but ca n it really help you raise money? We’ll outline how social media can bolst er your fundraising efforts and look at a few organizations that have had success fundraising through social media.\n\nSession 5: Measuring Your Social Media Efforts\nThursday\, August 6\, 2020\n\n12-1:30 p.m. CT\n \nWhat happens when your posts go out? How do you know that the time you’r e putting into social media is worth it? We’ll walk through the basic soci al media stats. We’ll also discuss the tools that can help you gather data \, analyze your strategy\, strengthen what works\, and change what doesn’t .\n\nSession 6: Creating a Social Media Policy\nThursday\, August 1 3\, 2020\n\n12-1:30 p.m. CT\n\nYour social media channels are your organiz ation’s public voice. As transparency and two-way conversations become the norm\, many organizations are racing to develop social media policies tha t govern who does what\, what's OK to say\, and how to handle sticky situa tions. Even more than simply legislating these details\, the process of cr eating such a policy can help your organization engage in important discus sions that will strengthen your culture and better position you to take ad vantage of tools and opportunities. We'll explore why the process (not jus t the product) is so important\, how to make these conversations productiv e and strategic\, and why a social media policy is an important milestone of digital maturity.\n\nAbout the PresenterKimberly Sanberg\, Cairn Strategies\n\nKimberly Sanberg helps nonprofits to fundraise\, engage sup porters\, build awareness\, and achieve their goals with strategic digital marketing and communications\, including social media\, website strategy\ , advertising\, and email. X-WR-RELCALID:9cccb2a29df24cca9ea08762f3920e06 X-WR-TIMEZONE:America/Chicago BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:STANDARD TZNAME:CST DTSTART:20191103T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 RDATE:20201101T020000 RDATE:20211107T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:CDT DTSTART:20200308T020000 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 RDATE:20210314T020000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:63221278-5851-4afc-b8f2-52daa486deeb DTSTAMP:20260522T053437Z DESCRIPTION:Presenter: Idealware\nCost: $270\; NDANO discount (the code can be found in the members-only portal)\n\nRE GISTER\n\nLearn the fundamentals of using social media for your nonprofit in this engaging webinar training series.\n\nSix Thursdays\ , July 9 - August 13\, 2020 at 12-1:30 p.m. CT\n(Please note that the seco nd session of the course will take place on a Friday instead of a Thursday .)\n\nDon't just be on social media. Be successful on social media. Join I dealware for The Nonprofit Social Media Toolkit and\, over six weeks\, lea rn how to get real value from your efforts.\n\nIdealware will explore usin g social media for branding\, deep engagement\, and fundraising. They wil l also outline how you can integrate and manage social media within a camp aign\, and discuss how to measure your social media impact.\n\nSound polic ies will also be important to your social media strategy—they will show yo u how to clearly articulate what content is acceptable and how you should communicate with constituents through social media platforms.\n\nThrough p articipation in this course\, you will:\nSCHED ULE\n\nSession 1: Branding Through Social Media\nThursday\, Jul y 9\, 2020\n\n12-1:30 p.m. CT\n\nWe’ll kick off with the concept of brandi ng through the lens of social media. We’ll take a detailed look at creatin g\, refining\, and managing your brand message and personality. This sessi on will also explore how what you say and how you say it affects how your organization is perceived by others.\n\nSession 2: Getting Beyond the L ike - Using Social Media to Cultivate Deeper Commitment\n*Friday*\, Ju ly 17\, 2020\n\n12-1:30 p.m. CT\n\nPeople “like” you on Facebook\, but wha t is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder f rom a simple “like” to tangible results\, such as signing petitions\, atte nding events\, joining movements\, and even donating. Armed with case stud ies\, industry research\, and plain old common sense and experience\, we’l l show you how to get more value from social media and use it to cultivate deeper commitments.\n\nSession 3: Integrating Social Media Channels (a nd Other Communications)\nThursday\, July 23\, 2020\n\n12-1:30 p.m. CT \n\nCommunications don’t exist in a vacuum. You need to consider not only how your different social media channels work together\, but also how mess aging stays consistent across other online channels\, such as email and we bsites\, and offline channels such as direct mail\, general press\, and ad vertisements. Which channels are best for which kind of communication? Whi ch channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your o wn communications strategy.\n\nSession 4: Getting Started with Social M edia Fundraising\nThursday\, July 30\, 2020\n\n12-1:30 p.m. CT\n\nSoci al media may be good for sharing photos or important new stories\, but can it really help you raise money? We’ll outline how social media can bolste r your fundraising efforts and look at a few organizations that have had s uccess fundraising through social media.\n\nSession 5: Measuring Your S ocial Media Efforts\nThursday\, August 6\, 2020\n\n12-1:30 p.m. CT\n\n What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk through the basic social media stats. We’ll also discuss the tools that can help you gather data\, analyze your strategy\, strengthen what works\, and change what doesn’t. \n\nSession 6: Creating a Social Media Policy\nThursday\, August 13 \, 2020\n\n12-1:30 p.m. CT\n\nYour social media channels are your organiza tion’s public voice. As transparency and two-way conversations become the norm\, many organizations are racing to develop social media policies that govern who does what\, what's OK to say\, and how to handle sticky situat ions. Even more than simply legislating these details\, the process of cre ating such a policy can help your organization engage in important discuss ions that will strengthen your culture and better position you to take adv antage of tools and opportunities. We'll explore why the process (not just the product) is so important\, how to make these conversations productive and strategic\, and why a social media policy is an important milestone o f digital maturity.\n\nAbout the PresenterKimberly Sanberg\, Cairn Strategies\n\nKimberly Sanberg helps nonprofits to fundraise\, engage supp orters\, build awareness\, and achieve their goals with strategic digital marketing and communications\, including social media\, website strategy\, advertising\, and email. DTSTART;TZID=America/Chicago:20200709T120000 DTEND;TZID=America/Chicago:20200709T133000 LOCATION:Partner Webinar (Series) SUMMARY:The Nonprofit Social Media Toolkit END:VEVENT END:VCALENDAR