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X-WR-CALDESC:Presenter: Bloomerang\nCost: Free\n\nREGISTER<
/b>\n\nHave you ever thought about diversifying your donor base? Are you i
nnovating in the way you communicate with culturally diverse audiences? Ar
e you effectively reaching out to Spanish-speaking and other communities a
cross the US?\n\nWhatsApp has more than 2 billion users worldwide\, and it
’s the top messaging app in more than 130 countries (Source: 2019 Hootsuit
e report). In the US\, WhatsApp is mainly used by Spanish-speaking communi
ties and other diasporas\, so If you’re working with these communities or
are planning to expand your reach\, you need to start innovating in your c
ommunication methods. As the world is turning towards digital strategies\,
let’s embrace new communication methods that will increase the reach of y
our existing emails and newsletters.\nThis is the perfect time to create c
onnections\, build strong relationships\, develop original ideas that can
strengthen your communication strategy\, and unlock new channels with dono
rs\, beneficiaries\, board members\, and volunteers from multicultural com
munities.\n\nThis training will give you all the tools you need to start i
ncluding new audiences and strategies in your communication and outreach.
\n\nLearning Objective:\n-New ideas for communicating with multicul
tural communities\n-How to use WhatsApp to engage your supporters and dono
rs and create stronger relationships with them\n-How to use WhatsApp to st
rengthen your existing communication strategies\n-Why WhatsApp use is incr
easing in nonprofit communications\n-The main uses of WhatsApp for nonprof
its and how you can start to use it immediately\n\n\nOther Info: Th
is webinar will be recorded for future viewing. If you can't make it\, go
ahead and register anyway. You'll receive the recording a little later.\n
\nPresenter: Naira Bonilla\nNaira Bonilla is a nonprofit communicat
ion strategist that brings a unique cross-cultural perspective to the worl
d of fundraising and communication. She has more than 5 years of experienc
e working in communication and fundraising roles for international organiz
ations such as The Nature Conservancy\, Climate Focus\, and MAR Fund. She
currently helps nonprofits understand the digital world\, tell stories tha
t motivate their communities\, and connect better with potential donors on
line. She creates unique communication strategies and gives workshops on u
sing social media to increase engagement and storytelling for change.
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DTSTART:20201101T020000
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BEGIN:VEVENT
UID:a90e896c-79b2-4f08-a3ec-0f821658ab2b
DTSTAMP:20260424T230416Z
DESCRIPTION:Presenter: Bloomerang\nCost: Free\n\nREGISTER\n\nHave you ever thought about diversifying your donor base? Are you in
novating in the way you communicate with culturally diverse audiences? Are
you effectively reaching out to Spanish-speaking and other communities ac
ross the US?\n\nWhatsApp has more than 2 billion users worldwide\, and it’
s the top messaging app in more than 130 countries (Source: 2019 Hootsuite
report). In the US\, WhatsApp is mainly used by Spanish-speaking communit
ies and other diasporas\, so If you’re working with these communities or a
re planning to expand your reach\, you need to start innovating in your co
mmunication methods. As the world is turning towards digital strategies\,
let’s embrace new communication methods that will increase the reach of yo
ur existing emails and newsletters.\nThis is the perfect time to create co
nnections\, build strong relationships\, develop original ideas that can s
trengthen your communication strategy\, and unlock new channels with donor
s\, beneficiaries\, board members\, and volunteers from multicultural comm
unities.\n\nThis training will give you all the tools you need to start in
cluding new audiences and strategies in your communication and outreach.\n
\nLearning Objective:\n-New ideas for communicating with multicultu
ral communities\n-How to use WhatsApp to engage your supporters and donors
and create stronger relationships with them\n-How to use WhatsApp to stre
ngthen your existing communication strategies\n-Why WhatsApp use is increa
sing in nonprofit communications\n-The main uses of WhatsApp for nonprofit
s and how you can start to use it immediately\n\n\nOther Info: This
webinar will be recorded for future viewing. If you can't make it\, go ah
ead and register anyway. You'll receive the recording a little later.\n\n<
b>Presenter: Naira Bonilla\nNaira Bonilla is a nonprofit communication
strategist that brings a unique cross-cultural perspective to the world o
f fundraising and communication. She has more than 5 years of experience w
orking in communication and fundraising roles for international organizati
ons such as The Nature Conservancy\, Climate Focus\, and MAR Fund. She cur
rently helps nonprofits understand the digital world\, tell stories that m
otivate their communities\, and connect better with potential donors onlin
e. She creates unique communication strategies and gives workshops on usin
g social media to increase engagement and storytelling for change.
DTSTART;TZID=America/Chicago:20210826T130000
DTEND;TZID=America/Chicago:20210826T140000
LOCATION:Webinar
SUMMARY:Using WhatsApp to Increase Engagement with Multicultural Communitie
s
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