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Learning & Event Calendar

Generational Giving Strategies

Tuesday, June 4, 2019
2:00 pm3:00 pm
NDANO Partner Webinar Series
Generational Giving Strategies

Members: $30
Nonmembers: $60

Presenter:
Washington Nonprofits

 
This webinar series will take place Tuesdays, June 4 and June 11 from 2-3 p.m. CT.

NDANO is pleased to partner with Washington Nonprofits to offer you this two-part webinar series.

In fundraising, it is all about relationships...right?

Fundraising is about getting to know your donors' values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.

Learn the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don't have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.

Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it's all about the people.

Learning Outcomes
• Knowledge about each of the five generations and their tendencies to apply to your own donor data
• Fundraising strategies to address each generation in a targeted way
• New ideas on how to engage your audience through different social media platforms, with a generational lens
• Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors

Schedule

All sessions take place Tuesdays from 2-3 p.m. CT.

Session 1 - June 4
Review of the different generational categories (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z). Learn the different characteristics between each generation and how to build upon those in your development and communications implementation plan. Develop your events to target audiences and segment your appeals to speak the language of your donors.

Session 2 - June 11
Focus on “old” and new ideas to engage your generational audiences through different mediums. There are traditional, tried, and true fundraising methods we can rely on and there are new and emerging strategies to complement the best practices, during this session take a look at both. Personalization and segmentation will increase your fundraising success.

Sessions will be recorded and the recordings will be made available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials.

About The Presenter
Rebecca Zanatta, partner and vice president of Ostara Group, loves philanthropy. She has spent her career in nonprofit management teaching people the value of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is where you will find her when she isn't trying to better the world through the power of philanthropy.

Participating in community is an important value of Zanatta's work. She is a past president of Northwest Development Officers Association (NDOA), now AFP – Advancement Northwest, the largest professional association of fundraisers in Washington State. Recently Zanatta joined the faculty at Seattle University in the Master in Nonprofit Leadership program. She is a graduate of the Leadership Tomorrow program in Seattle, serves on the WSU Foundation Board of Trustees and is a sustaining member of the Junior League of Seattle.