Learning & Event Calendar

Measuring What Matters with Google Analytics

Thursday, May 16, 2019
1:00 pm2:00 pm

Presenter: TechSoup
Cost: Free

Google Analytics is a free web analytics program for your site that takes less than 30 minutes to install. In roughly the same time it takes to watch an episode of your favorite sitcom, you can be learning the what, where, how, and when of the activities on your site. (The "why" is up to you.)

In this webinar, you will walk through:
-- What Google Analytics is
-- How Google Analytics works
-- Key terms
-- How you can use these takeaways to move the needle of your organization forward

About the Speakers
Jack Downs, Digital Analyst Whaler, Whole Whale
Originally from landlocked Oklahoma, Downs is excited to be swimming with Whole Whale. Working in analytics enables him to leverage creative thinking and data for good, creating a space to problem-solve and craft strategies for maximizing impact. Downs is Google Analytics certified and loves advocating for data by hosting webinars, leading analytics courses with TechSoup, and developing Analytics Karate — a gamified approach to mastering Google Analytics.

In addition to his work with the Analytics team, Downs has enjoyed managing projects with the United Service Organizations, Stanford Social Innovation Review, Lung Cancer Foundation of America, and National Aphasia Association.